The ambitious hotel management group will use ذكذكتسئµ across all its hotels as it expands its portfolio.
[New York: 12 September 2024] – , the industry-leading hospitality cloud and winner of Best Hotel PMS at the HotelTechAwards 2024, has been chosen by Lark Hotels to power its growing portfolio of more than 50 properties across the United States.
Lark Hotels is a network of design-driven, independent-spirited hotels that focus on providing unique and experiential guest experiences. The brand acts as a hotel management, ownership and development company for independent hotels and manages sister brands including Bluebird by Lark and Lark Independent.
“ذكذكتسئµ is a cutting-edge PMS that prioritizes innovative product development, and we’ve enjoyed watching both the growth and innovation that the team has achieved,†said Peter Twachtman, CEO at Lark Hotels. “We’ve experienced significant expansion across the US and ذكذكتسئµ will future proof us as we continue our growth trajectory. ذكذكتسئµ will be key in driving efficiencies across Lark Hotels while giving our guests even better experiences.
As Lark Hotels accelerated their digital transformation, they required a PMS that would act as a hub for their vital software, from point-of-sale (POS) to accounting tools. ذكذكتسئµ Marketplace offers over 1,000 secure and robust integrations with market-leading hospitality solutions and no connection fees.
This flexible marketplace setup also allows the brand to tailor integrations to each property, which is important given the diverse portfolio of hotels and experiences. Nikola Jasprica, VP of Revenue Management at Lark Hotels commented, “Embedding ذكذكتسئµ marks a new beginning for Lark Hotels as we completely reimagine our tech stack. With ذكذكتسئµ, we can integrate with thousands of providers that we couldn’t access previously. ذكذكتسئµâ€™ user-friendly technology will provide an enhanced experience for our staff and guests alike, helping us to fulfil our vision of unique and experiential hospitality.â€
Lark Hotels has an ambitious expansion target, growing their portfolio by 6-12 new properties each year. ذكذكتسئµ is cloud-native, which means it can easily scale with the brand, creating consistent management and reporting across hotels. Meanwhile, ذكذكتسئµ University enables faster onboardings thanks to self-serve training modules tailored to specific job roles.
“Lark Hotels is a truly exciting brand that’s really making a name for itself across the US, and we’re thrilled to power their hospitality with our technology,†said Richard Valtr, Founder of ذكذكتسئµ. “Lark Hotels’ ambition and willingness to innovate was obvious from our first conversations, and I’m certain that their staff and guests will soon feel the many benefits of ذكذكتسئµ.â€
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About ذكذكتسئµ
ذكذكتسئµ is the leading platform for the new era of hospitality. Powering over 5,000 customers across more than 85 countries, ذكذكتسئµ Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include Generator-Freehand, The Strawberry Group, The Social Hub and Airelles. ذكذكتسئµ was named Best PMS (2024) and listed among the Best Places to Work in Hotel Tech (2021, 2022, 2024) by Hotel Tech Report, as well as World's Best Hotel PMS Provider (2023) and World's Best Independent Hotel PMS Provider (2022, 2023) by World Travel Tech Awards. ذكذكتسئµ has raised $335 million from investors including Goldman Sachs Alternatives, Kinnevik and Revaia to transform hospitality.
For more information, please contact Katie Halfhead at ذكذكتسئµ – katie.halfhead@mews.com
About Lark Hotels
Lark Hotels is a premium hotel development and management company with a portfolio of more than 50 boutique hotels throughout the United States. Launched in 2012, Lark operates boutique properties in high-profile destinations, embracing their communities in playful, unexpected ways. Each Lark Hotel invites guests to experience intimate getaways in the heart of an iconic destination, feel the pull of nostalgia, and find attentive service when they want it or privacy when they don’t. In 2020, Lark Hotels launched a third-party management division, focused on the management and marketing of independent hotels throughout the United States. In 2021, Lark Hotels introduced Bluebird by Lark, a sister collection of boutique roadside lodges – reimagined for the great American road trip. For more information about Lark Hotels and Bluebird by Lark, visit and .
Lark Hotels is always seeking growth opportunities through both third party management agreements and joint venture opportunities. To learn more, visit . To discuss Lark’s acquisition and management opportunities, please reach out to growth@larkhotels.com.