Wythe Hotel boosts RevPAR while deepening guest relationships
The industry-leading US independent hotel improves revenue and guest experience through ÐßÐßÊÓÆµ.
The industry-leading US independent hotel improves revenue and guest experience through ÐßÐßÊÓÆµ.
RevPAR increase
20%
(2024 vs 2023)
ÐßÐßÊÓÆµ Payments
100%
automated card payments
Higher ADR
30%
(direct bookings vs channel manager bookings)
is located in the heart of Williamsburg, Brooklyn. Housed in a converted factory with views overlooking Manhattan, the hotel has become synonymous with modern hospitality and unique, stylish design. When the owners started work on the hotel in 2008, it was vitally important to preserve as much of the original craftsmanship as possible while highlighting the building’s time-worn beauty.
More than just a place to sleep, Wythe Hotel is part of a thriving community, with onsite art, events and the renowned restaurant Le Crocodile. They are also the first New York member of Regenerative Travel, a community of hotels dedicated to regenerative tourism.
Challenge
Selling spaces with channel managers means big losses through commission, and it’s harder to upsell unique add-ons.
Solution
Wythe Hotel uses ÐßÐßÊÓÆµ Booking Engine to convert direct bookings from their website. Guests can choose different rates – flexible, non-refundable and special packages – and easily add a number of upsells to their booking, such as champagne and late check-out. Wythe Hotel finds the ÐßÐßÊÓÆµ platform intuitive and thoughtful, as it supports their front desk staff in building more personal connections with guests. By keeping detailed guest notes within ÐßÐßÊÓÆµ, they can anticipate and address any needs before arrival, all while confidently delivering an exceptional guest experience. Take a self-guided tour of ÐßÐßÊÓÆµ Booking Engine to see it in action.
Result
• 4% booking engine conversion rate (industry average is 3.3%)
• 20% RevPAR increase (2024 vs 2023)
• 30% higher ADR for direct bookings compared to channel manager bookings
Challenge
Many guests now expect a faster arrival experience and want the ability to check-in online before their stay begins.
Solution
With ÐßÐßÊÓÆµ, guests can check in online via the guest portal as soon as they have made their reservation. This also saves time for front desk staff, who »å´Ç²Ô’t have to manually enter details upon arrival, and can instead provide a more personable service befitting the hotel’s reputation. Guests who check-in online are also typically more engaged with a higher average spend.
Result
• 31% online check-in rate in 2024
• $30 added per reservation for guests who check in online
• 88% of guests complete online check-in once they have started
Challenge
The payments revolution had changed customer expectations so that guests now demand simple, frictionless payments throughout their stay.
Solution
Wythe Hotel uses ÐßÐßÊÓÆµ Payments to automatically process all their card transactions. Once payment details are taken, they are safely tokenized and stored, meaning the card can be charged for any further items purchased throughout the guest’s stay. A ÐßÐßÊÓÆµ payment terminal is always on hand at front desk to ensure a fully connected payments ecosystem. Additionally, Wythe Hotel accommodates smartphone payments through Apple Pay and Google Pay. This flexibility not only enhances guest loyalty and retention rates but also helps reduce operational costs.
Result
• 100% of card payments are automatically processed through ÐßÐßÊÓÆµ Payments
• 0.1% chargeback rate (0.5% is the travel industry average)
Wythe Hotel is currently connected to 10 integrations through ÐßÐßÊÓÆµ Marketplace, including business intelligence and accounting software.
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Ready to take the first step towards a more efficient, flexible, guest-centric approach to hospitality?
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