Crane Hotel Group elevates guest experience and profitability with ذكذكتسئµ
Three stunning properties in Maine are setting new standards in hospitality using ذكذكتسئµ.
Crane Hotel Group customer story
26%
of guests check in online
$132
average value added per reservation in ذكذكتسئµ Booking Engine
100%
automated payments
About Crane Hotel Group
is a collection of charming boutique resorts and inns along the Maine coastline, featuring Stones Throw Hotel, The Nevada and the Viewpoint Hotel - the first hotel in the state to be named one of TIME's World's Greatest Places of 2025. The team embraces Will Guidara's "unreasonable hospitality" philosophy, proving that small gestures create lasting impact. From clearing snow off every guest's car to offering Prosecco at check-in, they go beyond expectations.
The group also operates three restaurants, a wedding venue, a beach club and a rejuvenating wellness spa. With 56 rooms accommodating up to 126 guests and over 300 dining seats, the group realized they needed a flexible PMS to streamline their entire operation.
"If you're looking to elevate your hotel's performance, streamline operations and enhance guest satisfaction, it's time to make the switch to ذكذكتسئµ."
More direct bookings leading to more revenue
Challenge
Relying on OTAs was eating into Crane Hotel Group's profits, and they needed a way to drive direct bookings without the hefty commission fees. The goal was to create a smooth and flexible booking process that guests would love.
Solution
ذكذكتسئµ Booking Engine empowered Crane Hotel Group to capture direct bookings effortlessly. With a mobile-optimized platform, guests can book and customize their stay with ease. Adding services can be done in a few clicks - no sales pitches from the front desk necessary. Offering a personalized guest experience not only strengthens their connection with guests but also boosts profit margins. The mobile-friendly booking makes it super easy for anyone on the go to book directly from their phone. Plus, the secure and integrated payment platform with tokenization ensures both guest and hotel data remain fully protected, delivering peace of mind alongside convenience.
Result
- $132 average value added per reservation in ذكذكتسئµ Booking Engine
- Increased conversion rate from website visit to booking
"With ذكذكتسئµ Booking Engine, our direct bookings have skyrocketed, and we're able to give guests the personalized experience they want."
Effortless integrations powering a robust tech stack
Challenge
Managing multiple properties, restaurants and a spa while delivering seamless service is no small feat. Crane Hotel Group recognized the need for top-notch solutions that could easily integrate with their existing systems and elevate the overall guest experience.
Solution
Through ذكذكتسئµ Marketplace, the team connects to RoomPriceGenie, a revenue management solution designed for small and medium-sized hotels. The direct integration with ذكذكتسئµ automatically updates prices and inventory while ensuring maximum profit for every room. Crane Hotel Group also uses Trybe, a cloud-based software tailored for hotel spas. Its innovative booking engine, with live availability and one-click upsells, helps maximize revenue while streamlining operations. With dynamic packages, guests can personalize their spa day and effortlessly book their ideal experience.
Result
- Access to 1,000+ integrations with no connection fees
"The integrations through ذكذكتسئµ Marketplace have been amazing. Everything works seamlessly, allowing us to focus more on our guests."
Simplified staff onboarding
Challenge
Training staff across three properties posed a challenge. Crane Hotel Group needed a solution that allowed them to onboard efficiently while maintaining high standards of service.
Solution
Thanks to ذكذكتسئµ, staff onboarding is now a breeze. With a dedicated onboarding manager and ذكذكتسئµ University's comprehensive online training tools, the staff can dive right in and learn at their own pace. This modern approach not only speeds up the process but also ensures staff can deliver exceptional service from day one. Less time spent on training means more time dedicated to what truly matters: creating memorable guest experiences. Crane Hotel Group is very pleased with the customer support they receive from ذكذكتسئµ - it's personalized, helpful and always provided by a team genuinely dedicated to their success.
Result
- Role-based learning paths on ذكذكتسئµ University simplify staff training
"Onboarding with ذكذكتسئµ was incredibly smooth. The online training tools are top-notch, and our team was comfortable with the system in no time."
The power of personalized post-stay emails
Challenge
Many hotels struggle with sending generic emails that fail to engage guests, causing them to lose connection once they leave the premises.
Solution
Through ذكذكتسئµ, Crane Hotel Group has taken their email communication to the next level. They now send personalized, branded emails featuring eye-catching images, engaging subject lines and irresistible CTAs. Post-stay emails are designed to evoke nostalgia, encouraging guests to reflect on their stay. Each email includes a link to leave a review or follow the hotel on Instagram. This strategy has led to an increase in guest reviews and a significant boost in their Instagram following.
Result
- 600% increase in organic social media following
- 80% increase in email engagement
Looking ahead
Crane Hotel Group plans to further enhance the guest experience and increase revenue by introducing new room add-ons, such as charcuterie boards, room service, theatre tickets and nature tours. They’re also rolling out ذكذكتسئµ Hourly Booking Engine for their wellness spa, allowing guests to easily book spots in advance.
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